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This site joelittleasphalt.com states the following, "Joe Little Asphalt, Concrete and Underground." We observed that the webpage stated " For over 30 years Joe Little Asphalt." It also stated " Has been the asphalt paving company of choice in the Detroit Metro Area. We are the paving company of choice for small businesses, large busi. Nesses, small churches, large churches, industrial, comm. New projects for the past 30 years. We are also seal-coat contractors. Nly the highest grade coal-tar emulsion sealer to beautify existing asphalt parking lots and driveways." The header had asphalt as the highest ranking keyword. It was followed by detroit asphalt contractor, asphalt paving, and asphalt work which isn't as ranked as highly as asphalt. The next words the site used was paving. pavnig was also included but could not be understood by web crawlers.